Kenji Saito

About

Long before Kenji Saito, founder of J baby, received a B.A.in International Business Management from the University in the prefecture of Fukuoka, Japan, he harbored two dreams: to have his own business and to move to America. Early on his mom noticed an uncanny interest as a burgeoning entrepreneur. While others his age were out playing ball there would he be volunteering his time assisting many of the local shopkeepers in the shadow of his mountainside town. Upon graduation, he tested the waters beyond Japan and travelled to Australia and worked for several multi-national corporations designing and implementing marketing strategies which targeted the Japanese and Asian markets. Raised on a healthy dose of American popular culture, his dream of emigrating to America was never out of sight and in 2000 he relocated to Los Angeles working as a Marketing Research Analyst for a number of Japanese companies based in L.A. But his yearning to run his own business still burned deeply. But what kind of business was to be his calling? The answer revealed itself from an unlikely source when Kenji launched a quest to start his own family. Taking the knowledge learned from this experience, the personal became the professional. In 2012 he started J baby, offering logistical support to Japanese Intended Parents who were seeking IVF treatment options that were not available to them in Japan. In 2015, he expanded J baby with Michael Lacoe into a full-service egg donation agency specializing in Jewish and Asian egg donors.